Product Description
“The Little Black Book on Law Firm Marketing and Business Development” is by Paula Black, author of the award-winning “Little Black Book on Law Firm Branding and Positioning,” with John Remsen, Jr., one of the nation’s most respected authorities in the field of law firm marketing. This new Little Black Book is a quick read…and a valuable guide to the proven strategic steps and solutions that deliver the greatest benefits to small- and mid-size law firms that seek … More >>
#1 by FLA Lawyer on March 25, 2010 - 6:24 am
Not having time to concentrate on marketing and business development is no excuse after reading the Little Black Book! This book is so easy to read and understand. It is an essential guide for any managing partner of a law firm.
Rating: 5 / 5
#2 by Arizona Attorney on March 25, 2010 - 7:22 am
Paula Black knows how to market law firms, and she shares some key tips in a clear and concise manner. Using strong visual graphics, the book considers critical marketing ideas and strategies. It is short enough to be read in one sitting, but deep enough to warrant repeated reading. Read it in conjunction with Paula’s other book, The Little Black Book of Law Firm Branding, to help stimulate ideas on how to market and brand your law firm.
Rating: 5 / 5
#3 by M. Klein on March 25, 2010 - 7:35 am
After taking over my mid-size firm’s marketing committee and being assigned responsibility for a complete revamping of the firm’s website and logo, this book provided a good, quick introduction to the basic concepts of marketing and branding our firm. Very helpful for the beginner – like me.
Rating: 5 / 5
#4 by Peter Appleton-Jones on March 25, 2010 - 9:33 am
This book is a must for every law firm managing partner and marketing directors. To survive and prosper in 2010 and beyond these lessons are essential.
Rating: 5 / 5